Facts & figures 2011

REACHED AUDIENCE

REACH *
Number of visits (sum of visits per day)	19,232
Number of visitors	13,374
Total exhibitors (of which 162 SuperYacht Pavilion)	1,331
Total exhibitor staff	5,940
* Figures are based on the UFI regulations and audited and approved by an accountant

VISITOR PROFILE AND DEMOGRAPHICS

LINE OF BUSINESS		DECISION MAKING CAPACITY
Distributors / wholesalers	28 %	Final decision maker	41 %
Manufacturers	14 %	Co-decision maker	26 %
Boat builders	17 %	Advisor	15 %
Dealers / retailers	10 %
Repair / maintenance	5 %	COUNTRY OF ORIGIN
Naval architects	5 %	Western Europe*	75 %
Marinas	3 %	Southern Europe	12 %
Captains / crew	1 %	Eastern Europe	3 %
Other trade visitors	7 %	Middle East	3 %
		North America	3 %
		South-east / Eastern Asia	2 %
POSITION		Oceania	1 %
Owner / director	42 %	Africa	<1 %
Executive position	18 %	Rest of the world	<1 %
Commercial staff member	12 %
Technical staff member	9 %	*of which 42 % from the Netherlands
Other position	19 %

SATISFACTION VISITORS

SATISFACTION
Overall (% good to excellent)	94 %
Intention to visit next METS/SYP	94 %
Recommend visiting METS/SYP to others	98 %
Visitor mark (on a scale from 1-10)	8.1

SATISFACTION EXHIBITORS

SATISFACTION
Overall (% good to excellent)	86 %
Number of visitors (% good to excellent)	66 %
Quality of visitors (% good to excellent)	82 %
Intention to exhibit at next METS/SYP	94 %
Recommend exhibiting at METS/SYP to others	95 %
Exhibitor mark (on a scale from 1-10)	7.6

TARGET INDICATORS

INDICATORS
Average number of contacts per exhibitor	5263
Average number of new contacts per exhibitor	26
Average number of familiar contacts per exhibitor	26
Average number of orders per exhibitor	11

EXHIBITION PROGRAMME

Anchoring, docking equipment		Lighting
Aspiration and ventilation		Lubrication
RIB's (< 3.20 meters in length)		B2B magazines and websites
Boat care, chemicals, coatings, maintenance		Marina and yard equipment
Boat covers and canvas		Maritime goods
Boatbuilding materials and equipment		Mounting equipment
Clothing and apparel		Navigation
Deck hardware / rigging		Plumbing
Electrical		Safety equipment
Electronics		Seating
Engine management		Soft goods
Engine and motors		Starter systems and parts
Fuel handling		Steering / stability equipment
Galley equipment / appliances		Sterngear and propellors
Gas installations		Superyacht services
Hardware		(only in SuperYacht Pavilion)
Hydraulic systems		trailers (< 4 meters in length)
Insulation		transmissions and gears
Interior furnishings		Ventilation

The category listing above is based on the ICOMIA product category listing. A detailed version can be found here.

VISITOR PROFILE AND DEMOGRAPHICS

LINE OF BUSINESS		DECISION MAKING CAPACITY
Distributors / wholesalers	23 %	Final decision maker	41 %
Manufacturers	20 %	Co-decision maker	24 %
Boat builders	17 %	Advisor	13 %
Dealers / retailers	11 %
Repair / maintenance	6 %	COUNtrY OF ORIGIN
Naval architects	3 %	Western Europe*	76 %
Marinas	3 %	Southern Europe	11 %
Captains / crew management	2 %	Eastern Europe	3 %
Other trade visitors	15 %	Middle East	2 %
		North America	2 %
		South-east / Eastern Asia	1 %
POSITION		Oceania	1 %
Owner / director	42 %	Africa	<1 %
Executive position	18 %	Rest of the world	<1 %
Commercial staff member	12 %
Technical staff member	9 %	*of which 46 % from the Netherlands
Other position	19 %

REASON TO VISIT AND SATISFACTION VISITORS

MAIN REASON TO VISIT
Orientation on new technologies/ products/ services	75 %
Obtain a general overview	73 %
Making new contacts	69 %
Maintaining contacts with existing relations	66 %
Place orders at the show	15 %
Request quotations	14 %
Visit seminars	5 %
Different reason	2 %

SATISFACTION VISITORS
Overall satisfaction ((very) satisfied)	98 %
Intention to visit next METS	93 %
Recommend visiting METS to others	98 %
Visitor mark (on a scale from 1-10)	8.0

REACHED AUDIENCE

REACH
Number of visits (sum of visitors per day)	18,861
Number of visitors	13,090
Total exhibitors (of which 151 SuperYacht Pavilion)	1,320
Total exhibitor staff	5,575

TARGET INDICATORS

INDICATORS
Average number of contacts per exhibitor	63
Average number of new contacts per exhibitor	33
Average number of familiar contacts per exhibitor	30
Average number of orders per exhibitor	14

REASON TO EXHIBIT AND SATISFACTION EXHIBITORS

REASONS TO EXHIBIT
Making new contacts with potential business partners	96 %
Maintaining contacts with existing business partners	85 %
Introducing a new product / service	54 %
Image, PR objectives	43 %
Direct sales and / or taking orders	22 %

SATISFACTION EXHIBITORS
Overall satisfaction ((very) satisfied)	90 %
Satisfaction number of visitors ((very) satisfied)	90 %
Satisfaction quality of visitors ((very) satisfied)	94 %
Intention to exhibit at METS again	97 %
Recommend exhibiting at METS to others	94 %
Exhibitor mark (on a scale from 1-10)	8.0

Visitors