Exhibitors

Facts & figures 2011

REACHED AUDIENCE
REACH *
Number of visits (sum of visits per day) 19,232
Number of visitors 13,374
Total exhibitors (of which 162 SuperYacht Pavilion) 1,331
Total exhibitor staff 5,940
* Figures are based on the UFI regulations and audited and approved by an accountant
VISITOR PROFILE AND DEMOGRAPHICS
LINE OF BUSINESS   DECISION MAKING CAPACITY
Distributors / wholesalers 28 %   Final decision maker 41 %
Manufacturers 14 %   Co-decision maker 26 %
Boat builders 17 %   Advisor 15 %
Dealers / retailers 10 %      
Repair / maintenance 5 %   COUNTRY OF ORIGIN
Naval architects 5 %   Western Europe* 75 %
Marinas 3 %   Southern Europe 12 %
Captains / crew 1 %   Eastern Europe 3 %
Other trade visitors 7 %   Middle East 3 %
  North America 3 %
      South-east / Eastern Asia 2 %
POSITION   Oceania 1 %
Owner / director 42 %   Africa <1 %
Executive position 18 %   Rest of the world <1 %
Commercial staff member 12 %      
Technical staff member 9 %   *of which 42 % from the Netherlands
Other position 19 %      
SATISFACTION VISITORS
SATISFACTION
Overall (% good to excellent) 94 %
Intention to visit next METS/SYP 94 %
Recommend visiting METS/SYP to others 98 %
Visitor mark (on a scale from 1-10) 8.1
SATISFACTION EXHIBITORS
SATISFACTION
Overall (% good to excellent) 86 %
Number of visitors (% good to excellent) 66 %
Quality of visitors (% good to excellent) 82 %

Intention to exhibit at next METS/SYP

94 %
Recommend exhibiting at METS/SYP to others 95 %
Exhibitor mark (on a scale from 1-10) 7.6
TARGET INDICATORS
INDICATORS
Average number of contacts per exhibitor 5263
Average number of new contacts per exhibitor 26
Average number of familiar contacts per exhibitor 26
Average number of orders per exhibitor 11
EXHIBITION PROGRAMME
Anchoring, docking equipment   Lighting
Aspiration and ventilation   Lubrication
RIB's (< 3.20 meters in length)   B2B magazines and websites
Boat care, chemicals, coatings, maintenance   Marina and yard equipment
Boat covers and canvas   Maritime goods
Boatbuilding materials and equipment   Mounting equipment
Clothing and apparel   Navigation
Deck hardware / rigging   Plumbing
Electrical   Safety equipment
Electronics   Seating
Engine management   Soft goods
Engine and motors   Starter systems and parts
Fuel handling   Steering / stability equipment
Galley equipment / appliances   Sterngear and propellors
Gas installations   Superyacht services
Hardware   (only in SuperYacht Pavilion)
Hydraulic systems   trailers (< 4 meters in length)
Insulation   transmissions and gears
Interior furnishings   Ventilation

The category listing above is based on the ICOMIA product category listing. A detailed version can be found here.
VISITOR PROFILE AND DEMOGRAPHICS
LINE OF BUSINESS   DECISION MAKING CAPACITY
Distributors / wholesalers 23 %   Final decision maker 41 %
Manufacturers 20 %   Co-decision maker 24 %
Boat builders 17 %   Advisor 13 %
Dealers / retailers 11 %      
Repair / maintenance 6 %   COUNtrY OF ORIGIN
Naval architects 3 %   Western Europe* 76 %
Marinas 3 %   Southern Europe 11 %
Captains / crew management 2 %   Eastern Europe 3 %
Other trade visitors 15 %   Middle East 2 %
  North America 2 %
      South-east / Eastern Asia 1 %
POSITION   Oceania 1 %
Owner / director 42 %   Africa <1 %
Executive position 18 %   Rest of the world <1 %
Commercial staff member 12 %      
Technical staff member 9 %   *of which 46 % from the Netherlands
Other position 19 %      
REASON TO VISIT AND SATISFACTION VISITORS
MAIN REASON TO VISIT
Orientation on new technologies/ products/ services 75 %
Obtain a general overview 73 %
Making new contacts 69 %
Maintaining contacts with existing relations 66 %
Place orders at the show 15 %
Request quotations 14 %
Visit seminars 5 %
Different reason 2 %
   
SATISFACTION VISITORS
Overall satisfaction ((very) satisfied) 98 %
Intention to visit next METS 93 %
Recommend visiting METS to others 98 %
Visitor mark (on a scale from 1-10) 8.0
REACHED AUDIENCE
REACH
Number of visits (sum of visitors per day) 18,861
Number of visitors 13,090
Total exhibitors (of which 151 SuperYacht Pavilion) 1,320
Total exhibitor staff 5,575
TARGET INDICATORS
INDICATORS
Average number of contacts per exhibitor 63
Average number of new contacts per exhibitor 33
Average number of familiar contacts per exhibitor 30
Average number of orders per exhibitor 14
REASON TO EXHIBIT AND SATISFACTION EXHIBITORS
REASONS TO EXHIBIT
Making new contacts with potential business partners 96 %
Maintaining contacts with existing business partners 85 %
Introducing a new product / service 54 %
Image, PR objectives 43 %
Direct sales and / or taking orders 22 %
   
SATISFACTION EXHIBITORS
Overall satisfaction ((very) satisfied) 90 %
Satisfaction number of visitors ((very) satisfied) 90 %
Satisfaction quality of visitors ((very) satisfied) 94 %
Intention to exhibit at METS again 97 %
Recommend exhibiting at METS to others 94 %
Exhibitor mark (on a scale from 1-10) 8.0




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