Exhibitors

Facts & figures 2011

REACHED AUDIENCE
REACH *
Number of visits (sum of visits per day) 19,232
Number of visitors 13,374
Total exhibitors (of which 162 SuperYacht Pavilion) 1,331
Total exhibitor staff 5,940
* Figures are based on the UFI regulations and audited and approved by an accountant
VISITOR PROFILE AND DEMOGRAPHICS
LINE OF BUSINESS   DECISION MAKING CAPACITY
Distributors / wholesalers 28 %   Final decision maker 41 %
Manufacturers 14 %   Co-decision maker 26 %
Boat builders 17 %   Advisor 15 %
Dealers / retailers 10 %      
Repair / maintenance 5 %   COUNTRY OF ORIGIN
Naval architects 5 %   Western Europe* 75 %
Marinas 3 %   Southern Europe 12 %
Captains / crew 1 %   Eastern Europe 3 %
Other trade visitors 7 %   Middle East 3 %
  North America 3 %
      South-east / Eastern Asia 2 %
POSITION   Oceania 1 %
Owner / director 42 %   Africa <1 %
Executive position 18 %   Rest of the world <1 %
Commercial staff member 12 %      
Technical staff member 9 %   *of which 42 % from the Netherlands
Other position 19 %      
SATISFACTION VISITORS
SATISFACTION
Overall (% good to excellent) 94 %
Intention to visit next METS/SYP 94 %
Recommend visiting METS/SYP to others 98 %
Visitor mark (on a scale from 1-10) 8.1
SATISFACTION EXHIBITORS
SATISFACTION
Overall (% good to excellent) 86 %
Number of visitors (% good to excellent) 66 %
Quality of visitors (% good to excellent) 82 %

Intention to exhibit at next METS/SYP

94 %
Recommend exhibiting at METS/SYP to others 95 %
Exhibitor mark (on a scale from 1-10) 7.6
TARGET INDICATORS
INDICATORS
Average number of contacts per exhibitor 5263
Average number of new contacts per exhibitor 26
Average number of familiar contacts per exhibitor 26
Average number of orders per exhibitor 11




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