| REACHED AUDIENCE |
| REACH * |
| Number of visits (sum of visits per day) |
19,232 |
| Number of visitors |
13,374 |
| Total exhibitors (of which 162 SuperYacht Pavilion) |
1,331 |
| Total exhibitor staff |
5,940 |
| * Figures are based on the UFI regulations and audited and approved by an accountant |
|
| VISITOR PROFILE AND DEMOGRAPHICS |
| LINE OF BUSINESS |
|
DECISION MAKING CAPACITY |
| Distributors / wholesalers |
28 % |
|
Final decision maker |
41 % |
| Manufacturers |
14 % |
|
Co-decision maker |
26 % |
| Boat builders |
17 % |
|
Advisor |
15 % |
| Dealers / retailers |
10 % |
|
|
|
| Repair / maintenance |
5 % |
|
COUNTRY OF ORIGIN |
| Naval architects |
5 % |
|
Western Europe* |
75 % |
| Marinas |
3 % |
|
Southern Europe |
12 % |
| Captains / crew |
1 % |
|
Eastern Europe |
3 % |
| Other trade visitors |
7 % |
|
Middle East |
3 % |
| |
North America |
3 % |
| |
|
|
South-east / Eastern Asia |
2 % |
| POSITION |
|
Oceania |
1 % |
| Owner / director |
42 % |
|
Africa |
<1 % |
| Executive position |
18 % |
|
Rest of the world |
<1 % |
| Commercial staff member |
12 % |
|
|
|
| Technical staff member |
9 % |
|
*of which 42 % from the Netherlands |
| Other position |
19 % |
|
|
|
|
| SATISFACTION VISITORS |
| SATISFACTION |
| Overall (% good to excellent) |
94 % |
| Intention to visit next METS/SYP |
94 % |
| Recommend visiting METS/SYP to others |
98 % |
| Visitor mark (on a scale from 1-10) |
8.1 |
|
| SATISFACTION EXHIBITORS |
| SATISFACTION |
| Overall (% good to excellent) |
86 % |
| Number of visitors (% good to excellent) |
66 % |
| Quality of visitors (% good to excellent) |
82 % |
Intention to exhibit at next METS/SYP |
94 % |
| Recommend exhibiting at METS/SYP to others |
95 % |
| Exhibitor mark (on a scale from 1-10) |
7.6 |
|
| TARGET INDICATORS |
| INDICATORS |
| Average number of contacts per exhibitor |
5263 |
| Average number of new contacts per exhibitor |
26 |
| Average number of familiar contacts per exhibitor |
26 |
| Average number of orders per exhibitor |
11 |
|
|
|