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DESCRIPTION:<p>North America’s Discover Boating brand, powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, has conducted timely research to identify and understand the evolving profile of recreational boat buyers. Conducted in partnership with leading global research firm, Ipsos, and guided by marketing leaders from top boat brands and North American dealers, dive into the findings to explore the mindset, motivations, and barriers of both current and future consumers. These insights will help the global marine industry adapt, innovate, and grow in an increasingly competitive and dynamic market.</p>
DTSTAMP;VALUE=DATE-TIME:20251007T170312
DTSTART;VALUE=DATE-TIME:20251119T140000
DTEND;VALUE=DATE-TIME:20251119T143000
LOCATION:3. North America Stage
SUMMARY;LANGUAGE=en_us:Charting the future: Unlocking global insights into the next generation of boat buyers
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