"Boating’s traditional markets in America and Europe solidified their role as the industry’s best-selling regions in 2016"
As usual the Book includes detailed market analysis on the industry’s largest market countries, global summaries of key product segments from 24 countries, export/import data for international trade in boats from 41 countries, marine engine statistics from ICOMIA’s Marine Engine Committee plus international Boat Show statistics and the Superyacht Group’s Annual Report.
According to ICOMIA’s data, there are:
- 100,000 direct companies
- 1 million direct employees
- 30 million recreational boats
- 25,000 marinas, and
- More than €45 billion in annual manufacturing turnover, with more than €20 billion arising in the boatbuilding sector
And thankfully, the popularity of boating around the world remains evident – with:
- 142 million participants in the United States
- 36 million across Europe
- 12 million in Canada
- 5 million in Australia
"In general, the marine industry is cautiously optimistic about improved prospects for this year – although the uncertainty surrounding Brexit remains a serious concern."
Boating’s traditional markets in America and Europe solidified their role as the industry’s best-selling regions in 2016. Annual retail spending in the US for new and pre-owned boats, engines, aftermarket accessories and services totalled US$36 billion in 2016, up 3.2% from 2015 – catching-up to the industry’s peak in 2008. Whilst the French boating industry’s most important development last year was the revival of domestic demand, which yielded 25% growth in motorboat sales and 18.5% in sailboat sales. Italy’s production turnover for boat, engine and equipment grew 18% to €3.4 billion in 2016, UK Boat production accounted for £860 million of total industry revenues, registering a 1.6% gain and the boating market in Germany ended on a strong note again in 2016 with sales of marine goods and services, excluding superyachts, up 2.4% to €1.82 billion.
The rest of the world presented a largely positive picture for 2016 compared to recent years, although there is still room for improvement in some markets. In general, the marine industry is cautiously optimistic about improved prospects for this year – although the uncertainty surrounding Brexit remains a serious concern.
In order to assist those carrying out more detailed research ICOMIA is offering subscribers the raw-data Excel spreadsheets. Plus, a free 12-month subscription of the ICOMIA Quarterly Economic Statistics Report, which contains quarterly information on global economic development such as the Producer Price Index and the Big Mac Index – as well as data, where possible, on emerging markets such as Brunei, Colombia, Indonesia, Mexico, Sri Lanka, Taiwan, Thailand and Vietnam.
“External forces such as economic shocks, political unrest, restrictive legislation or taxes aimed at ‘luxury goods’ will nearly always be out of the boating industry’s control – although as always ICOMIA will strive to break barriers to trade wherever they may exist” explains Udo Kleinitz, ICOMIA Secretary General
“Together we will continue to work on the appeal, affordability and accessibility of our products to a broader and more diverse demographic base”.
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