Absolute on expansion trail as award-winning production methods bear fruit
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Absolute on expansion trail as award-winning production methods bear fruit

IBI News
Friday, 20 September 2019

Italian builder registers 18% year-on-year growth and spotlights significance of its ISS manufacturing system that picked up a Boat Builder Award in 2018

Italian yacht builder Absolute has reported a considerable expansion in production and sales over the past year. Speaking at a press conference Cesare Mastroianni, president of Absolute of the Americas, said that the company had experienced an overall growth of 18% on a year by year basis, resulting in a 13.4% increase in the turnover for the company. This rise came with a 4% increase in the number of yachts that were sold but Mastroianni said that whilst the increase in numbers was small the average size of the yachts sold was larger.

Absolute Yachts has made a significant number of sales into the American market and this sector now accounts for around 30% of the overall sales for the company. The EU is still the largest market, accounting for 45% of the sales but the company was expanding sales into the rest of the world with the SE Asia area seeing an uplift in sales.

Key to Absolute’s growth is its ‘Integrated Structural System’ (ISS) manufacturing system – a construction process that integrates various, previously disjointed parts of the build process – that wowed judges at last year’s Boat Builder Awards, held in association with Raymarine in Amsterdam in November. The system picked up the ’Innovation in a Production Process’ award, sponsored by Dometic, and its new 47 Fly and the Navetta 68, launched last week at Cannes, are the latest models to bear the hallmarks of the build technique.

Curious about the rest of the article? The article was written by Ed Slack and published on IBINews.com, the website of the International Boat Industry.

You can read the entire article here »

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