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Tim Delaney is the marketing maestro behind iconic advertising campaigns for highprofile brands including Harrods, the BBC, Adidas and Patek Philippe. Delaney's career in advertising started in the mailroom, where he worked his way up the advertising ladder to become a copywriter at top advertising agencies Y&R and BMP. Delaney then moved on to become Creative Director and then Managing Director of BBDO at just 31.
Delaney founded Leagas Delaney in 1980 where he remains Group Chairman and Executive Creative Director. Tim has been awarded the British Television Awards' 'Lifetime Achievement Award' for his contribution to advertising.
Leagas Delaney worked exclusively with Master Yachts for their advertising campaign for superyacht Solandge, launched at this year's Monaco Yacht Show. Tim is the keynote speaker in Tuesday 18 November's session: 'Thinking that Transforms, Change that Inspires', where the discussion will range from lessons learnt throughout his decades in the advertising industry to his recent entry into the ultra- exclusive superyacht market.
What are some of your career highlights to date?
T. Delaney: Starting my own agency 34 years ago. And working on the Patek Philippe Generations campaign for 18 years.
What is your involvement with the superyacht industry?
T. Delaney: We are a communications company that is involved in company and brand strategy via analysis and research, through to execution in all channels. We were asked to help with the positioning of MY Solandge [by Master Yachts].
Why do you think events like the Global Superyacht Forum are important?
T. Delaney: Any forum, which allows an industry to discuss issues and best practice, is a good thing.
What are some interesting and exciting changes you are seeing in your field at the moment?
T. Delaney: All roads lead to the disruption caused by the digitalisation of all businesses and the knock on effect it is having on communication for brands and the way that people consume information. It is exciting because no one knows how it will all pan out.
Tim Delaney is participating in Tuesday 18 November's 'Thinking that Transforms, Change that Inspires' session. To view the full programme of the Global Superyacht Forum, please visit www.globalsuperyachtforum.com
The Global Superyacht Forum will be held from 17 – 19 November 2014 in Amsterdam. To secure your place at the event and join leading companies and individuals in debating the future of superyachts, visit www.globalsuperyachtforum.com/register or call +44 (0) 207 924 4004.
Awlgrip, Caterpillar, Cathelco, Cayman Islands Shipping Registry, Clyde & Co, MTN Communications, MTU Friedrichshafen, Palladium Technologies, R & Q Marine Services(Yachtsure24) and Struik & Hamerslag proudly sponsor this year’s
The Global Superyacht Forum is held in collaboration with METS and The SuperYacht Pavilion.
NOTES TO EDITORS
Superyacht Events offers a full range of event services including event planning, logistics and management. Working with The Superyacht Group enables Superyacht Events to bring together the expertise of editorial and design teams in order to write copy, design, print and mail out invitations and all other essential marketing material that may be required.
Every event is bespoke, tailored to the hosts' needs, whether for a forum, conference, party, networking meeting, private dinner, yacht launch or corporate day out, no matter what size or budget. The entire process is carefully planned and coordinated, from strategy and budgeting to delivering on the day. Superyacht Events team manages the event so that the hosts have quality time to network with VIPs.
For further information, please contact Rachel Rowney, Marketing and Communications Assistant by emailing firstname.lastname@example.org or calling +44 (0)207 924 4004
Note to the editor (not for publication):
For more information, please contact the Brand Marketing Manager: Petra IJmker