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Certified marine-related public charities can now apply for the registration proceeds from the DAME Design Award at METSTRADE 2017. The Exhibition Committee of this world-leading trade show will select a charity from the submitted entries. The donation will be presented during the Breakfast Briefing on Tuesday November 14, the official opening ceremony of METSTRADE 2017.
The annual DAME Award is the most prestigious recognition of innovative product designs in the leisure marine industry. As the organiser and location of the METSTRADE Show, RAI Amsterdam decided several years ago to give away the proceeds of the award registration to a good cause. Every even year this charity is AMREF Flying Doctors, as was the case in 2016. In alternative years a maritime-related charity is chosen based on submissions.
The average amount of the donation to date has been €18,000, and the 2017 figure will obviously depend on the number of registered entry fees paid. Application is now open to all certified marine-related public charities until April 30. The Exhibition Committee will announce the successful recipient mid-May.
“The DAME Award is the best possible platform to launch new products and bring them to the attention of the global marine industry and media,” says Irene Dros, maritime domain manager at RAI Amsterdam. “Winners and nominees can count on significant media coverage and, by supporting a charity with the registration proceeds, RAI Amsterdam ensures that the wider society benefits as well. The chosen charity also enjoys increased international recognition thanks to its association with the DAME and METSTRADE, which is a win-win situation for all concerned.”
About the DAME Design Award
The DAME Award was launched in 1991 to promote design in all disciplines and to recognise the best-designed products at the METSTRADE exhibition. Its unique relevance in the global marine marketplace has grown in parallel with the explosion in awareness of design in the world around us, from cars and architecture to fashion and consumer goods.
In making its judgements the jury seeks to emphasise the importance of design for all marine products, from function to aesthetics and from packaging to the end product. The DAME jury also considers the expected impact on the marine industry of entries, their suitability for intended purpose, the level of innovation, cost, ease of use or installation and environmental impact. Up to seven Category Winners and the Overall Winner will be chosen from the nominated entries. Products that the Jury considers to be exceptional, but which do not win the award in their category, will be given a Special Mention.
About the METSTRADE Show
The METSTRADE Show is the world’s largest trade exhibition of equipment, materials and systems for the international marine leisure industry. It is organised by RAI Amsterdam in association with ICOMIA (International Council of Marine Industry Associations). Three dedicated specialist pavilions are part of the METSTRADE Show: the SuperYacht Pavilion, the Marina & Yard Pavilion and the Construction Material Pavilion. In 2017, the METSTRADE Show will be held from 14 to 16 November in the RAI Amsterdam Convention Centre.
Note to the editor (not for publication):
For more information, please contact the Brand Marketing Manager: Petra IJmker