Amsterdam | 2019, 19 - 21 November

'New Luxury' central theme of MaterialDistrict Pop-up at METSTRADE 2018

  • 24 September, 2018
  • METSTRADE
  • Press Release

 

During METSTRADE 2018 visitors can get inspired by materials at the MaterialDistrict Pop-up (formerly Material Xperience On Tour) on 13, 14 and 15 November, with the theme 'New Luxury'. This exhibition is entirely dedicated to inspirational materials for yacht building. The comprehensive display of materials is again being organised at the Construction Material Pavilion by the global platform for innovative materials, MaterialDistrict.

120 selected materials
The METSTRADE Show combines new products, seminars and unrivalled networking opportunities for visitors to connect across countries, technologies and industry sectors. MaterialDistrict Pop-up will be present at the Construction Material Pavilion (CMP) in the Elicium in RAI Amsterdam with 12 partners and an exhibition of 120 especially selected materials.

Exhibition 'New Luxury'
Change is in the air. Fashion, architecture, mobility: the real luxury lifestyle is about unwinding, relaxing, and making a statement responsibly. Like Armani is showing with fashion and interior: it is not about the bling, but about real, custom-made, personal things that are good in every sense of the word. Which yacht designers and builders are working that way? What is a 'good' boat in this world of luxury? The examples and references in this exhibition will show that intelligent, and recycled materials can be beautiful and luxurious. Recycled felt, beautiful recycled leather, lightweight composites made of hemp, wooden textiles and acoustic wool are just some examples of what innovative “good” materials you can expect at the exhibition 'New Luxury'.

Facing challenges on the I-nnovationLAB Stage
MaterialDistrict will also see a series of lectures and presentations organised on the I-nnovationLAB Stage in Hall 6 throughout the three days of the exhibition. On 15 November at 10.45 - 11.15, CMF trend forecaster and owner of RNA Design Anouk Groen will talk about trends in colour, material, finish and market movements, stemming from an annual, large-scale research.

The lecture by Marcel Vroom, manager new business at  design and managing partner at industrial and graphic design company MVAVD, will cover materials as interfaces. Products will become systems of functional layers that interact with people and their environments. These materials will not only be applied in smart products, but also in architecture and public spaces. Marcel’s presentation will take place at 15.45 - 16.15 on 13 November.

MaterialDistrict’s creative director Els Zijlstra will take to the stage 11.15 - 11.45 on 14 November and 13.15  - 13.45 on 15 November. Entitled 'New Luxury', her presentation will focus on how luxury is not about the bling anymore, but about real, custom-made, personal materials and products that are good in every sense of the word. The examples and references in this lecture will show that intelligent, biobased and recycled materials can be beautiful and luxurious.

About MaterialDistrict
MaterialDistrict (formerly Materia) is the world’s leading match-making platform in the field of innovative materials. MaterialDistrict’s value as a high-end materials inspiration source is clear: 150.000+ R&D- and design professionals of all industries are using our platform to discover new material solutions. Daily via MaterialDistrict.com, annually at MaterialDistrict Rotterdam and periodically throughout the year with travelling MaterialDistrict Expo’s, MaterialDistrict Talks and MaterialDistrict Pop-Up events.

About the METSTRADE Show
The METSTRADE Show is the world’s largest trade exhibition of equipment, materials and systems for the international marine leisure industry. Organised by RAI Amsterdam in association with ICOMIA (International Council of Marine Industry Associations), it includes three dedicated specialist areas: the SuperYacht Pavilion, the Marina & Yard Pavilion and the Construction Material Pavilion.
The MaterialDistrict exhibition is part of the Construction Material Pavilion (CMP), which has been a major specialist platform for raw materials and composites within the leisure marine industry since 2013. Some 54 major exhibitors have already confirmed their participation in the pavilion for 2018.
The 2018 METSTRADE Show will be held from 13 to 15 November in the RAI Amsterdam Convention Centre. Visitor registration is for free and is open now.

Note to the editor (not for publication):
For more information, please contact the Brand Marketing Manager: Petra IJmker

+31 (0)6 120 11 899

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