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Can you convince the media that your product is as good as you think it is? This was the challenge taken up by eight exhibiting companies at last week’s METSTRADE Show after their products were selected by a panel of journalists. The ‘Pitch the Press’ feature was one of the highlights of the new METSTRADE Theatre in the RAI Amsterdam Convention Centre, designed to bring some of the thousands of products showcased at the show to the attention of visitors and the media.
As part of its expanded layout for METSTRADE 2016, the organisers from RAI Amsterdam set up the new METSTRADE Theatre powered by Trade Only in Hall 12. Over the three days of the show, the record number of visitors attending the world’s largest maritime equipment exhibition could watch exhibitors present their products and services to potential customers, industry peers and the media.
Time to impress
The inaugural Pitch the Press event was held on the afternoon of the second day of the show and featured eight exhibitors. A spokesperson from each company took to the stage to give a short elevator pitch on their new product and then answer questions from the media in the audience.
The presenting firms were chosen by a panel of five journalists: Rens Groenendijk (Jachtbouw Nederland), Tim Thomas (Superyacht Report), Carol Fullford (Marina World), Louisa Becket (Soundings Trade Only – sponsors of the METSTRADE Theatre) and Craig Ritchie (Boating Industry and Boating Business Canada). They selected the exhibitors from a larger shortlist complied in advance of products which they felt deserved stage time.
“The Pitch the Press concept highlights some of the many thousands of products and concepts are displayed by exhibitors at METSTRADE,” explains Sigrid van de Wel, marketing communications & PR manager. “The rules for inclusion were not especially stringent – the panel’s main priority was to flag up distinctive, practical and innovative solutions. This initiative also serves as an encouragement to companies who may not have the large marketing budgets required to otherwise reach a wide audience.”
While the main goal was to inform the press about these products, a number of visitors paused to watch the presentations. “This try-out of the Pitch the Press concept went very well, with a full METSTRADE Theatre. The concept also further reinforced the unrivalled international scope of the METSTRADE Show and the diverse world of marine equipment it represents.”
Note to the editor (not for publication):
For more information, please contact the Brand Marketing Manager: Petra IJmker