Amsterdam | 2019, 19 - 21 November


The I-nnovationLAB offered a central stage for all innovation at the METSTRADE Show. It showcased the nominated products of the DAME Design Award and the shortlisted companies for the Boat Builder Awards for Business Achievement and hosts seminars, workshops, debates, presentations. The NEWSROOM at the I-nnovationLAB is the place where all news had been collected and produced.

I-nnovationLAB Stage

The I-nnovationLAB stage featured an open audience seating area where visitors could attend a large variety of trending topics in the global leisure marine industry. Amongst these topics are sessions on the latest trends in marine sustainability, ICOMIA seminars, IBI sessions, DAME- Design Award Winner pitches and an interview with keynote speaker Hervé Gastinel, CEO Groupe Beneteau.


The InnovationLAB Newsroom functioned as a central news hub for METSTRADE and partner IBI. Video's and interviews were recorded and edited here by our film crew and the hub accommodates the METSTRADE Onlne team, who provided live updates from the show to our online audience. The Newsroom was also the place from where IBI conducts interviewed and put together the famous METSTRADE show daily.

In addition to the DAME awards, with its strong focus on design, METSTRADE always showcases thousands of innovations and new products. Due to the large number and wide range of marketing & promotion opportunities, not all these premiers get the attention they deserve. The InnovationLAB concept resolves this through a variety of channels.

Irene Dros -
Maritime Domain Manager

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