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The Innovation stage featured an open audience seating area where visitors could listen to various presentations and an AV screen. In 2017 the topics discussed included: sustainability sessions, ICOMIA Seminars, IBI sessions, the DAME Winner Pitches and an interview with Breakfast Briefing was held by speaker Mark D. Schwabero among others.
The InnovationLAB Newsroom functioned as a central news hub for METSTRADE and partner IBI. Video's and interviews were recorded and edited here by our film crew and the hub accommodated the METSTRADE Online team and flying reporters, who provided live updates from the show to our online audience. The Newsroom was also the place from where IBI conducted interviews and put together the famous METSTRADE show daily. In addition, exhibitors could come by to share their own news.
“In addition to the DAME awards, with its strong focus on design, METSTRADE always showcases thousands of innovations and new products. Due to the large number and wide range of marketing & promotion opportunities, not all these premiers get the attention they deserve. The InnovationLAB concept resolves this through a variety of channels.”