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Become our newest country pavilion

What is a country pavilion at METSTRADE?

Since the first British Marine Industry Federation (BMIF) pavilion in 1989, country pavilions have become a prominent feature of METSTRADE, growing steadily over the years and now representing the face of the show.

In partnership with ICOMIA, METSTRADE showcases country pavilions, with the majority being members of ICOMIA. You can view them here: https://www.metstrade.com/pavilions/country-pavilions. As most country pavilions are organised by a Marine Industry Association (MIA), the term "MIA" is often used to refer to the country pavilion organisers. To see the placement of the country pavilions, please view our floorplan via the following link: https://www.metstrade.com/exhibition/floor-plan.

What does it mean to be a country pavilion organiser?

METSTRADE offers the option of setting up a Country Pavilion, created of a cluster of stands, at METSTRADE and, if applicable, at the SuperYacht Pavilion, Marina & Yard Pavilion, Construction Material Pavilion, and the Foiling Technology Pavilion. This pavilion can be formed by a minimum of three RAI-approved manufacturers and/or authorised distributors of leisure marine equipment, all based in the same country, covering at least 48 sqm. Within this space, the Country Pavilion Organiser may use between 6 and 12 sqm for a hospitality area, hosted by the MIA. Country Pavilion Organisers are expected to bring their association members to the pavilion.

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Benefits for exhibitors in a country pavilion

  • Assistance from the MIA before, during and after the METSTRADE show
  • Extended early bird deadline (until the 1st of June)
  • Featured attendance in METSTRADE show marketing through the show catalogue
  • Featured attendance in METSTRADE show marketing through the online and printed floorplan
  • Prominent presence on the show floor through a country cube above the pavilion
  • Prominent presence on the show floor through a country cube flag on each exhibitors stand

Benefits for a country pavilion organiser

  • A dedicated service contact from the METSTRADE team
  • Highlighted presence of the MIA on the show floor and in show marketing
  • Assistance from the METSTRADE team in organizing the country pavilion through webinars and conferences.
  • 12 square meters of raw stand space in the country pavilion, free of charge, for use by the organiser as a hospitality area. Only costs for stand construction, materials, and catering will be charged.
  • A 7.5% commission on the value of the raw stand space per sqm, as determined annually by RAI and paid by exhibitors at the country pavilion.
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Options for a country pavilion organiser

  • Registration through MIA, option 1: MIA registers all participants for the Country Pavilion via the METSTRADE website, maintaining a complete overview of all registrations and contact details of the exhibitors. Terms and conditions still apply.
  • Registration through MIA, option 2: Individual exhibitors register for METSTRADE and indicate their wish to be part of the Country Pavilion. MIA will receive registration updates from the METSTRADE team. Terms and conditions still apply.
  • Invoicing through MIA, option 1: All invoices are sent by RAI to MIA, which is responsible for paying all amounts due to RAI for the Country Pavilion within 21 days.
  • Invoicing through MIA, option 2: Invoices are sent directly to exhibitors by RAI. Exhibitors are responsible for paying within 21 days, with the partner guaranteeing timely payments and being liable for any missed or late payments.
  • Upon selling the stand space within a country pavilion, the MIA may set the price for the Stand Package at its discretion or add a service fee above the price charged by RAI. The MIA must clearly communicate the official METSTRADE square meter price charged by RAI to potential exhibitors.
  • Organise a country pavilion reception on the second day of the METSTRADE show.
  • MIA can utilise the hospitality area for promotional activities, provide additional information to their members and potential clients, and bring new co-exhibitors to their stand.
  • Contrary to any individual exhibitor, within their pavilion boundaries, the MIA is able to allocate 6m2 or 9m2 stands for smaller companies to start their METSTRADE participation.
  • Jointly invite the National Ambassador with the METSTRADE team and welcome to the METSTRADE show and invite them to the MIA hospitality area.

Responsibilities of the country pavilion organiser

  • Ensure all participants of the Country Pavilion register through the METSTRADE website and select ‘Country Pavilion’ during registration.
  • MIA may sell Stand Packages to a maximum of five non-members, not exceeding 25% of the total exhibiting companies at the Country Pavilion.
  • Promote and coordinate services related to the Country Pavilion.
  • Sell packages of square meters for stands at the Country Pavilion, with packages and prices determined annually.
  • The layout of the floorplan of the Country Pavilion.
  • MIA and METSTRADE shall intent to meet two times in a calendar year in person.
  • MIA will agree to follow yearly agreements and deadlines
Country-pavilion-1
frederike-volmer
Frederike Volmer
International Partnership Manager

To organise a country pavilion, what are the next steps?

  1. Frederike is your primary point of contact, please reach out to her for any questions!
  2. Specify the number of square meters needed to accommodate your members.
  3. Coordinate with the METSTRADE team to determine a location for the pavilion.
  4. Sign a Memorandum of Understanding (MOU) outlining all possibilities and establishing the agreement between METSTRADE and the pavilion organiser.
  5. Establish the pavilion boundaries (the layout within which MIA can organise the pavilion).
  6. You are all set to organise a pavilion!