The METSTRADE Customer Journey
Superyacht Show news

The METSTRADE Customer Journey

The Superyacht Group
Thursday, 19 September 2019

METSTRADE is referred to as the ‘one-stop-shop’ for marine industry professionals, so for the Superyacht Industry, the combination of METSTRADE and The Superyacht Forum creates the ideal partnership between products, services, ideas and inspiration. Returning to the RAI, Amsterdam, from 18-20 November the two events will run harmoniously together drawing the industry’s CEO’s, decision-makers, advisors and influencers to the superyacht hub. 

In today’s Superyacht market, owners expect nothing short of perfection throughout the duration of the customer journey. Subsequently, the onus is on the market more than ever before to ensure that everything from conception to sale is as seamless as it possibly can be. Together, METSTRADE and The Superyacht Forum cover the entire customer journey, offering futuristic technologies, products and equipment in the Superyacht Pavilion and a full programme that follows the theme ‘Building for the Next Generation’.

Dynamic and Engaging

As the industry continues to experience a generational shift in wealth, The Superyacht Forum calls into question the current customer experience and through a series of dynamic and engaging discussions to explore the best ways of engaging with the customers of tomorrow. Owners expectations are changing and as a result The Superyacht Group has curated sessions with future generations in mind, utilising the insights from the most influential people both within the industry and beyond.

Stepping through into the Superyacht Pavilion at METSTRADE and the journey continues as hundreds of manufacturers showcase the new and pioneering products and solutions that will facilitates this transition towards the Superyachts of tomorrow. Presenting the perfect platform to launch new products and showcase what it is that makes this industry phenomenal as its vast exhibition hall is crammed with interesting and innovative solutions.

Discover the future

If we are to exceed expectations in the Superyacht industry, then the combination of METSTRADE and The Superyacht Forum hold the answer. Times are changing, and over the course of the two harmonious events, we will discover what it is that clients of tomorrow really are expecting.

Join us at the RAI from 18th – 20th November for the most valuable and powerful meeting place for every key Superyacht industry stakeholder by clicking here. At the 2019 edition of The Superyacht Forum in association with METSTRADE, we are ‘Building For the Next Generation’ and ensuring that the entire customer journey is as good as it possibly can be. 

This article was written by Georgia Boscawen from The Superyacht Group, one of METSTRADE's media partners. 

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