ICOMIA - the global perspective

Frank Hugelmeyer is president and CEO of the National Marine Manufacturers Association, the leading trade group for recreational boating and the largest producer of boat shows in North America. He’s the board chair and a founding member of the Outdoor Recreation Roundtable, the Washington D.C.-based coalition of America’s leading outdoor recreation trade organizations, and vice-chair of the International Council of Marine Industry Associations.

Frank has more than 35 years of senior executive experience in the global sporting goods, outdoor recreation, and association management sectors. He’s worked as the chief executive at three of America’s most influential outdoor trade groups and as an executive for leading manufacturers and NYC’s oldest sporting goods retailer.

Prior to joining NMMA in 2019, Frank was president at RV Industry Association and Go RVing. Before that, he was the longtime CEO of Outdoor Industry Association where he led the renowned campaign that defined the economic importance of the $1 trillion outdoor recreation industry for the first time in our nation’s history. He’s also known for joining forces with Utah Governor, Gary Herbert, to establish the country’s first state office of outdoor recreation.

His unique career journey has enabled him to collaborate with the world’s leading outdoor public companies, consumer brands and retailers, a list that includes Nike, VF, Patagonia, Bass Pro, REI, Thor Industries and Winnebago, along with pinnacle marine brands like Brunswick, Yamaha, Polaris among many others.