Kevin Williams

Kevin M. Williams is a dynamic leader in the recreational boating industry, driving innovative B2B and B2C marketing strategies as the Vice President of North American Marketing for the National Marine Manufacturers Association and the Discover Boating consumer brand across the U.S. and Canada. He leads the development of cutting-edge, data-driven campaigns that meet the evolving needs of both consumers and businesses. Kevin plays a pivotal role in expanding the boating sector by empowering association members and forging deeper emotional connections with traditional, next-generation, and diverse consumer segments, all while promoting the vibrant boating lifestyle.

A passionate advocate for inclusivity, Kevin also serves as a board member for Together Outdoors, where he champions efforts to make recreational activities more welcoming to all communities.

Before joining NMMA, Kevin was the Head of Multicultural Marketing and Diversity & Inclusion for BMW of North America, LLC., where he spearheaded campaigns for BMW, MINI Cooper, and BMW Motorrad, while leading diversity initiatives that advanced the company’s supplier diversity and HR strategies. His earlier experience as Executive Vice President at Matlock Advertising & PR saw him elevate BMW’s multicultural marketing efforts and play a key role in securing and managing the MINI USA account.

Kevin's expertise in cultural marketing also includes his tenure at GlobalHue, the largest multicultural agency in the U.S. at the time, where he crafted impactful strategies for clients like Bermuda Tourism and secured a $30 million investment from Verizon Wireless to launch the “How Sweet the Sound” gospel music tour.

Rooted in a lifelong fascination with brand strategy, Kevin’s career began after earning a bachelor’s degree in marketing from the University of Illinois, Champaign. His early roles at Eastern Airlines and Coca-Cola, where he helped brand Olympic Games properties, laid the foundation for his future marketing leadership.