Lucy Greenhill

Lucy Greenhill

Co - Founder of Nautica CollectiveNautica Collective

Lucy Greenhill is a seasoned leader in the travel, lifestyle and entertainment industries, with a 15-year track record of building, scaling and transforming brands, including leadership roles at Bundl (Ticketmaster's travel packaging partner), Day 8 Experiences (The Yacht Week), and Ibiza Rocks - driving strategy, commercial growth and operational excellence across multiple global markets.

As Chief Operating Officer at Bundl, she led major international expansion and forged partnerships with some of the world’s most iconic entertainment brands. Previously, as Commercial Director at Day 8 Experiences, Lucy oversaw product innovation, revenue growth and global team leadership across a portfolio of travel and event brands. Earlier in her career, she built the Ibiza Rocks travel division from scratch into one of Europe’s largest youth travel operators - setting new benchmarks in the industry along the way.

Lucy brings deep expertise in strategic leadership, operational scale-up and commercial strategy - paired with a strong background in yachting holidays and hospitality.

Now, as Co-Founder of Nautica Collective, she’s applying that experience to reshape modern yacht travel. Driven by a passion to create something different, Nautica blends comfort with connection, and curated adventure with a community-first spirit - offering a new kind of sailing experience for today’s traveller.

 

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