Moderator: Michael Short

Michael Short is Vice President of Marketing Operations and Residential at Crestron, a global leader in AV, control, and automation technology. With over 15 years of strategic marketing leadership, Michael oversees global marketing operations across product, PR, digital, and marketing systems—ensuring consistent brand execution and measurable impact across international markets.

He also leads Crestron’s residential marketing division, driving adoption of Crestron solutions and supporting growth across key verticals including hospitality, design-build, and marine. His continued leadership in the Marine Channel has helped establish Crestron as the AV and control technology leader in the superyacht sector, delivering innovative onboard experiences and integrated control solutions.

Michael’s career spans both large corporate environments and agile start-ups, where he has built and led high-performing teams through periods of rapid growth and transformation.