Visionaries & Vino: a North American market perspective for global marine stakeholders
Join us for a timely and forward-looking “dockside” chat featuring NMMA President/CEO Frank Hugelmeyer and NMMA Canada Executive Director Marie-France MacKinnon. Framed by a rapidly evolving global landscape, this conversation will dive into key North American market trends from shifting consumer demand and economic pressures to regulatory shifts and cross-border trade dynamics. Whether you're a manufacturer, supplier, or stakeholder working in or with the U.S. and Canadian markets, this session will offer a valuable perspective on what’s shaping the industry’s trajectory and what’s on the horizon. The session will include complimentary North American wine tastings for attendees.
Speakers
Frank Hugelmeyer is president and CEO of the National Marine Manufacturers Association, the leading trade group for recreational boating and the largest producer of boat shows in North America. He’s the board chair and a founding member of the Outdoor Recreation Roundtable, the Washington D.C.-based coalition of America’s leading outdoor recreation trade organizations, and vice-chair of the International Council of Marine Industry Associations.
Frank has more than 35 years of senior executive experience in the global sporting goods, outdoor recreation, and association management sectors. He’s worked as the chief executive at three of America’s most influential outdoor trade groups and as an executive for leading manufacturers and NYC’s oldest sporting goods retailer.
Prior to joining NMMA in 2019, Frank was president at RV Industry Association and Go RVing. Before that, he was the longtime CEO of Outdoor Industry Association where he led the renowned campaign that defined the economic importance of the $1 trillion outdoor recreation industry for the first time in our nation’s history. He’s also known for joining forces with Utah Governor, Gary Herbert, to establish the country’s first state office of outdoor recreation.
His unique career journey has enabled him to collaborate with the world’s leading outdoor public companies, consumer brands and retailers, a list that includes Nike, VF, Patagonia, Bass Pro, REI, Thor Industries and Winnebago, along with pinnacle marine brands like Brunswick, Yamaha, Polaris among many others.
Marie‑France MacKinnon is the Executive Director of the National Marine Manufacturers Association (NMMA) Canada, the voice of the country’s recreational boating industry. She leads the association’s strategic direction, public affairs, and government relations work, with a particular focus on advancing market access, industry competitiveness, and regulatory modernization.
A seasoned executive with over 25 years of experience in public affairs, communications, and advocacy, Marie‑France has held senior leadership roles across both the public and private sectors. Prior to joining NMMA in 2023, she was Senior Vice President of Public Affairs and Communications at the Canadian Meat Council, where she secured landmark federal policy wins that reshaped agri-food workforce and immigration strategies.
Fluent in both official languages and based in Ottawa, Marie‑France is widely recognized for her results-driven approach, coalition building, and ability to influence public policy on behalf of Canada’s business and trade sectors.