The exhibitor story of: BRNKL

What is your most memorable METSTRADE moment throughout those 35 years?

Although it was our first time attending METSTRADE in 2022, the experience was unforgettable. The chance to connect with influential companies in the marine sector marked a turning point for our growth. We felt honored to represent our country in the Canadian Pavilion and showcase the impact of our remote monitoring technology.

We also met up with our friends who have their own sailing channels on YouTube. Sharing the show with them added an extra layer of enjoyment and camaraderie.

While we may not have veteran status at METSTRADE just yet, we are motivated to continue growing and become more involved in the future.

What makes your company come back to METSTRADE year after year?

In our opinion, METSTRADE is one of the best B2B shows in the marine industry. It provides a platform for networking and showcasing our products to a wide range of decision-makers. This exposure presents valuable opportunities for us to expand our business. 

How did your exhibiting experience change throughout the years?

This question isn’t applicable to us yet as we have only exhibited once. However, we’re happy to report that we’ve already booked a spot for 2023 and we can’t wait to participate again.

Throughout the 35-year history of METSTRADE, what was the most significant challenge that your company encountered, which affected your participation in the event?

The most significant challenge that our company encountered, which affected our participation in METSTRADE, was financial constraints. We would have liked to attend the event earlier in our company's history, but as a small company from Canada, we faced limitations in terms of financial resources. However, due to the success we have seen from METSTRADE and how we’ve diversified our business to the military and industrial verticals, METSTRADE has now become a reality year after year.

What direction do you envision for the METSTRADE brand in the next decade and what accomplishments do you hope to have at the next show anniversary?

In the next decade, we envision the METSTRADE brand moving towards a stronger focus on e-propulsion and zero-emission technology to align with growing trends in sustainability. Likely dedicating an entire pavilion to the focus. As for our own company, we aim to position ourselves as the leading brand in remote security and monitoring for boats, becoming the most recognizable name in this field.

What is your most fun moment throughout the years?

Our most fun moment was when we had a business meeting with a high-profile distributor at the show, and later that night, ended up at a random bar dancing the night away with those same people! This experience brought us closer in a short period of time and strengthened our relationship. Despite being from different continents, this relationship has flourished and we expect to work closely together for years to come.

Motivated to make the most of our time, we extended our stay to check out the local boatyards like KM Yachtbuilders in Makkum. Although we didn't create a vlog of our own adventures, you can watch the videos from our friends to see the moments we shared together.

• MJ Sailing: https://www.youtube.com/watch?v=dRYGJDehmTU
• Odd Life Crafting: https://www.youtube.com/watch?v=aLXckn4TRiA&
• Distant Shores: https://www.youtube.com/watch?v=nLSt7MD_Oxc