Dee Caffari to deliver the Breakfast Keynote Speech at METSTRADE 2021

Thursday, 2 September 2021

The International Council of Marine Industry Associations (ICOMIA) and METSTRADE are delighted to announce that professional sailor and world record holder Dee Caffari will deliver the Breakfast Keynote Speech at the METSTRADE show on 16th November 2021. The METSTRADE Breakfast Briefing is the traditional kick-off of the show and includes a keynote speech, which is then followed by the ceremony for the DAME Design Award.

Dee Caffari finishing Vendee Globe 2009
 Vendee Globe Finish 2009


Dee Caffari has sailed around the world six times. She is the first woman to have sailed single-handed and non-stop around the world in both directions and the only woman to have sailed non-stop around the world a total of three times.

From secondary school teacher to record-breaking yachtswoman, Dee is an inspiration, having stepped out of her comfort zone and dared to dream. She has been pushing boundaries for close to twenty years and believes in diversity, inclusion, and creating opportunities to develop talent. As a dedicated Ocean Advocate, Dee has experienced how powerful a sporting platform or sports personality can be in conveying an environmental message.

Dee Caffari said: “I am delighted to be invited to the METSTRADE show this year. We are all excited to have the chance to come together face to face and share technology, development and innovation that allows us to future proof the global leisure marine industry. Together we can achieve so much more, so it is exciting to come to the show and be able to hear from the experts themselves.”

Dee Caffari - photo credit: Charlie Clift 
 Photo: Charlie Clift

The topic of Dee’s Breakfast Keynote is “The Ocean unites us all, socially, economically and environmentally.” The ocean acts as a barometer for the planet’s wellbeing, which stresses the importance to look after the seas and oceans. Dee will further explore the challenges the world has been facing, and how to bounce back out of this much stronger. She believes this is our chance to rebuild for the better and look to future-proof our industry by leading the way in sustainability.

The Breakfast Briefing will take place on the morning of Tuesday 16 November in the Auditorium of the RAI Convention Centre prior to opening of METSTRADE 2021 and welcomes exhibitors and VIP guests on invitation only. Following her Breakfast Keynote, Dee Caffari will also be special guest in the METSTRADE TV programme ‘Good Day METSTRADE’, which will be livestreamed from the TV studio on the METSTRADE show floor.

Due to the COVID-19 pandemic a one-off layout has been adopted for METSTRADE 2021. It will be held at the Europe Complex (Hall 1-7, Europe Foyer & Elicium) of RAI Amsterdam. The show will be organised in accordance with RAI Amsterdam’s stringent COVID-19 Protocol, as well as adopting the EU’s Digital COVID Certificate (DCC).

Note for the editor (not for publication):

For more information about this press release, please contact Stani Try at For more information about METSTRADE 2021, please contact Sandra Huijbregts at or +31 (0)20 549 3130.


The International Council of Marine Industry Associations - ICOMIA - is the international trade association representing the global marine industry since 1966. ICOMIA brings together national marine industry associations in one global organisation, presenting a strong and united voice when dealing with issues challenging the industry. 

Nearly 40 national associations across the world are full members covering most of the industrial world, from North America across to Japan and from Finland to New Zealand. ICOMIA lobbies international authorities and major organisations, publishes documents and guidelines while also producing tools to facilitate the growth of the industry. For more information, visit

Icomia, partner of METSTRADE


The METSTRADE show is the world's largest trade exhibition of equipment, materials and systems for the international leisure marine industry. Organised by RAI Amsterdam in association with ICOMIA (International Council of Marine Industry Associations), it includes three dedicated areas of expertise: the SuperYacht Pavilion, the Marina & Yard Pavilion and the Construction Material Pavilion.