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Will to reach out to the ‘new boater’ resonated throughout the speeches, forum discussions and presentations at the various stages during Metstrade show. From the ‘headwinds’ noted in the opening Breakfast Briefing, towards technology to make manoeuvring easy, innovations in safety equipment, development of product standards, AI-driven marketing and personal branding: the marine industry is renewing in many aspects, all at once.

Safe, easy, green and fun: sector explores ways to attract new customer

Metstrade opening keynote addresses urgency to innovate. “We are in a transformational moment as an industry,” ICOMIA* president and NMMA** CEO Frank Hugelmeyer notes during his Breakfast Briefing opening speech at the Metstrade show. “We need to identify a new role and find the opportunities to attract a new audience.” He captured the odd energy at the show, where a sense of urgency about the setback in boat sales fuelled an optimistic longing for change and innovation. Cheryl Brown, managing director of charter company Le Boat, presented her strategy to allure newcomers to boating.

Transform to attract next generation

Kim Hollamby asks Slovenian manufacturer LXNAV why it decided to think different when creating the DAME Design Awards overall winning E360 chart plotter and understand how it was created.

Brilliant design – the key to creating attention in a crowded market

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Safe, easy, green and fun: sector explores ways to attract new customer

Transform to attract next generation

Brilliant design – the key to creating attention in a crowded market

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