It's a great time of year to be in the boating business. September marks the start for many marine professionals to commence hopscotching around the country and abroad to attend big industry events. The September issue of Soundings Trade Only is all about leading consumer boat and trade shows around the globe and features a handy calendar of shows happening through February 2022. In this article we highlight four interesting reads from the current issue.
METSTRADE ramps up
For the Global Show Preview, Soundings Trade Only spoke to organizers of some of the largest marine industry events, including METSTRADE Director Niels Klarenbeek. While each of the leaders discussed what they learned from the pandemic's widespread cancellation of in-person events - and the relative success of virtual shows - all emphasized the vitality and importance of shows to thrust the industry forward and lean into the comet like success we have achieved during the past 18 months. Read interview with METSTRADE's Niels Klarenbeek >
Weathering the Continuing Storm
Freight issues are adding to supply-chain difficulties, causing dealers to focus even more on setting clear expectations for frustrated customers. Decades ago, experts were touting the advantages of just-in-time inventory management in manufacturing. The success of the JIT approach depends on manufacturers forecasting product sales accurately, including spikes in demand that would require fallback inventory. But when a wildly unexpected surge in demand occurs, the JIT system can fail. Continue reading article >
Digital initiatives are becoming more relevant in the marine industry and can lead to a wealth of benefits. They're used for implementing new technologies, streamlining and automating processes, creating new-business opportunities, and transforming supply chains. Primary areas of technological development include Internet of Things technology, artificial intelligence and cyber security. Perhaps the greatest driver for marine businesses is the use of real-time data and analytics. Continue reading article >
Soundings Trade Only's events
In addition to Soundings Trade Only’s monthly magazine, daily e-newsletter and website, we provide information, education and community through our virtual and in-person events. Soundings Trade Only invites you to join us their Women in the Industry Facebook Live event on September 9th, please visit www.tradeonlytoday.com/WII for more information.
They also invite you to the Pitch the Pros event, where each of the leading marine component companies will have 5-minutes to pitch their new products to the industry. For more information, please visit www.tradeonlytoday.com/pitch-the-pros. We expect that many of these new products will be on display at METSTRADE and at IBEX.
About Soundings Trade Only
Soundings Trade Only is a leading marine business-to-business information, multi-media brand. It includes a monthly magazine, digital entities including a daily e-newsletter, web and social media sites, events and awards including the Leadership Summit and the annual Most Innovative Marine Company Awards. Soundings Trade Only offers the latest business news, information about products, trends, statistics, management, marketing insights, events, advocacy, and more impacting the marine industry.
Each issue is designed to inform, reflect, and inspire. Soundings Trade Only is free to marine industry professionals. It is part of the AIM Marine Group, which includes marine consumer publications including Power & Motoryacht, SAIL, Anglers Journal, Outboard, Soundings, PassageMaker and Yachts International. The AIM Marine Group is a division of Active Interest Media.